WHAT ARE SMART CITIES DOING?

What is Digital Development?
What is Community Digital Development?

At first glance, we make decisions by looking at pictures and videos of areas.

We decide to buy a product, secure a service, buy a house, move to a town, locate our business headquarters, or just visit and explore amenities of an area.

That is the theory behind Community Digital Development. If it looks good on the Web we take an action.
We drive around using Google Street View, Google earth, we drive around using Bing, Street Birds Eye or Streetside. Then we start to look at the area for amenities. Maybe we look on Wikipedia, maybe we look using other resources. Maybe we look on Facebook, Twitter, Pinterest, but we do our research.

Drop in the Bucket Marketing can help with the user experience for your Community, then each individual business, school, organization, or local Government Agency is responsible to make a good digital first and lasting impression.
Let us tailor a plan for you!

How easy does your city make it for people to get information or conduct business digitally? If your answer is “not very,” you’re in danger.
Each year, CommScope surveys young adults about their attitudes toward technology. And this year, it found generation Z — the generation after the millennials — is more attached to their phones than ever.
But there’s something more troubling for cities. Members of this generation decide where they will live and where they will travel based on where they can get online and what they can do once connected.
The oldest members of this generation are coming into the workforce today, and these tech-savvy workers are attractive to high-tech businesses that bring good jobs to communities. That’s why it’s important cities understand the generation Z mindset and consider what they can do to satisfy it.

Generation Z can’t be without their phones
How long can you go without checking your phone? A substantial number of those in generation Z can’t go more than two minutes. Of those who live in places like Tokyo, Seoul, New York and London, about one in five check their phones more than 30 times per hour. Nearly three-quarters of their time outside of school or work is spent on their smartphones.
And the number is increasing. About 80% are more attached to their smartphones than they were a year ago.

They make time for play time
They spend a lot of time — what many might call — goofing off. YouTube is a favorite app. They want to be entertained. They want to share their experiences and thoughts on social media.
One of the reasons they have so much time to do that, however, is that they use their phones to run the rest of their lives so much more efficiently. A quarter or more use their smartphones in order to make travel plans, hail rides, research things to do, and so on.

That requires connectivity
It’s hard to find any consumer trend that’s unanimous, but for members of generation Z, smartphone ownership is as close as you can get: 96% of them own smartphones.
They’re generally happy with their connectivity at home, but become frustrated elsewhere. Speed is critical. They quickly give up on apps and websites that take too long to load. And half say online access is a critical factor in what businesses they patronize, where they go on vacation and where they choose to live.
Source: Smart Cities Council

By Kevin Ebi, Smart Cities Council

National surveys indicate about 75 percent of city dwellers use at least one social-media platform; it’s 59 percent in rural America. The right connections can turn a solid Main Street business into a growing digital business.

How about using our Community Digital Development product?
www.dropbucketmarketing.com/communitydigitaldevelopment.html

Tom Still is the president of the Wisconsin Technology Council.
http://host.madison.com/wsj/business/tom-still-even-in-prosperous-times-rural-wisconsin-economy-faces/article_5faf2e2f-3fbb-5e6d-a7c9-8fed77d294de.html#tracking-source=home-the-latest