We here at Drop in the Bucket Marketing get it. Time to put us to work for your area!
We now have the capability to “try before we buy,” or experience a place well before we actually plan a trip. Places are exceptionally shrewd and witty too, crafting marketing messages and taglines we simply cannot unsee or forget. Think about “What Happens in Vegas Stays in Vegas” or “Virginia is for Lovers.” These clever remarks help us create visions of places that we remember. What’s more is that on websites like Yelp, TripAdvisor and other online travel research platforms, it is now easier than ever to digitally explore places before succumbing to persuasive marketing and embarking on a journey.
The act of marketing (read: selling) places is a lot like buying a home.
You can create similar sectors by utilizing an age-old information-gathering technique: the five Ws. That is, understanding who your audience truly is, what problems they’re trying to solve, where they exist and do business, when the optimal time is to reach and influence them, and why they seek specific information and resources.
National surveys indicate about 75 percent of city dwellers use at least one social-media platform; it’s 59 percent in rural America. The right connections can turn a solid Main Street business into a growing digital business.
How about using our Community Digital Development product?
Tom Still is the president of the Wisconsin Technology Council.