A FEW HUNDRED THOUSAND DOLLARS IS A DROP IN THE MARKETING BUCKET FOR A LARGE CORPORATION By ShaneCultra

Jun 072011
To most people a million dollars is a life changing amount of money. More than they’ll make it 10, sometimes 20 years. To a corporation trying to reach millions if not billions of users, it’s a drop in the bucket. Think of all the commercials, print ads, and sponsorships that you see daily and you’ll realize that many companies spend millions A DAY. A domain that makes it easier to reach those customers is worth hundreds of thousands, if not millions of dollars in saved advertising expenditure. It is also a great way for a new company to instantly become recognizable in the chaos of what is presently very spread out marketing channels. While I’m not saying that companies should go out and spend a million dollars on a domain, what I am saying is that companies have the financial ability to get a name that they see best serves their marketing purposes.

Take a look at a few of the corporate US marketing budgets from 2010 and tell me if you think a domain purchase is going to cause an impact on their financials. You may not even find out how much they spend on a domain because they will consider even a few hundred thousand an inconsequential amount and won’t legally have to list it in their corporate reports.

• Berkshire Hathaway
  
  
• $1,153.6 million
  
  
• American Express Co.
  
  
• $1,294.2 million
  
  
• Anheuser-Busch InBev
  
  
• $1,467.2 million
  
  
• Apple
  
  
• $376.9 million
  
  AT&T
  
  
• $2,797.0 million
  
  
• Ford Motor Co.
  
  $1,516.8 million
  
  General Electric
  
  
• $1,575.7 million