A FEW HUNDRED THOUSAND DOLLARS IS A DROP IN THE MARKETING BUCKET FOR A LARGE CORPORATION By ShaneCultra

Jun 072011
To most people a million dollars is a life changing amount of money. More than they’ll make it 10, sometimes 20 years. To a corporation trying to reach millions if not billions of users, it’s a drop in the bucket. Think of all the commercials, print ads, and sponsorships that you see daily and you’ll realize that many companies spend millions A DAY. A domain that makes it easier to reach those customers is worth hundreds of thousands, if not millions of dollars in saved advertising expenditure. It is also a great way for a new company to instantly become recognizable in the chaos of what is presently very spread out marketing channels. While I’m not saying that companies should go out and spend a million dollars on a domain, what I am saying is that companies have the financial ability to get a name that they see best serves their marketing purposes.

Take a look at a few of the corporate US marketing budgets from 2010 and tell me if you think a domain purchase is going to cause an impact on their financials. You may not even find out how much they spend on a domain because they will consider even a few hundred thousand an inconsequential amount and won’t legally have to list it in their corporate reports.

• Berkshire Hathaway
  
  
• $1,153.6 million
  
  
• American Express Co.
  
  
• $1,294.2 million
  
  
• Anheuser-Busch InBev
  
  
• $1,467.2 million
  
  
• Apple
  
  
• $376.9 million
  
  AT&T
  
  
• $2,797.0 million
  
  
• Ford Motor Co.
  
  $1,516.8 million
  
  General Electric
  
  
• $1,575.7 million
  
  

Everytime you do something about marketing, you are filling the “bucket” drop by drop.  The first ad you write or activity you engage in will probably not be the one that makes the bucket overflow (gets you a sale).  But it’s adding to the volume in the bucket and it will eventually fill up so that you’ll have all the sales you desire. 

http://minihorsestreet.com/articles/18/miniature-horses-for-sale-marketing-tips-drops-bucket-sc-6/

https://appanoosecountymarketing.wordpress.com/2014/11/27/reasons-to-fall-in-love-with-shopping-local/

Your neighbors will be there, too. In fact, a whopping 82 percent of U.S. consumers plan to shop or eat at an independently owned store or restaurant on Small Business Saturday, according to the American Express Small Business Saturday Consumer Insights Survey.

1. It’s fun. My family used to shop on Black Friday (the day after Thanksgiving). No more. It’s just too painful: no real bargains, crazy crowds, unpleasant employees. Now, we’ve made Small Business Saturday our tradition. We sleep in, meet for breakfast at a local, independent café, then go shopping in small stores.

2. You support schools, police and fire departments. When you shop small, the bulk of the money you spend and most of your taxes stay local — helping schools, paving streets, keeping you safe. According to the research firm Civic Economics, for every $100 you spend:

•In a local small business, $68 stays in your community.

•At a local branch of a chain store, $43 remains.

•Online, virtually no money stays local.

5. You’ll raise your property values. Lively, vibrant neighborhood shopping streets are considered an advantage when selling a home. They make your property more valuable.

6. You’ll strengthen your community. Local businesses are owned by people who live in your town, go to your church or synagogue, donate to local animal shelters, coach Little League teams. When you spend money in their stores and cafes, you support your neighbors.

8. You’ll create jobs. Local businesses create local jobs. Often, these are jobs that pay better than those at chain stores.

http://www.stumbleupon.com/su/1pHhiI/tag.microsoft.com/community/tag-blog-item/11-04-13/Infographic_The_New_Marketing_Trifecta.aspx?category=industry%20news/?_nospa=true