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  • Indianapolis Indiana International Marketplace Case Study
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Cedar Rapids, Iowa Industrial Parks, MunicipalitySEO can increase thge areas economic Development success! Selling more area products and developing industry parks

Thinking About Not Marketing Your Business? Think Again

11/29/2014

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A FEW HUNDRED THOUSAND DOLLARS IS A DROP IN THE MARKETING BUCKET FOR A LARGE CORPORATION By ShaneCultra

Jun 072011
To most people a million dollars is a life changing amount of money. More than they’ll make it 10, sometimes 20 years. To a corporation trying to reach millions if not billions of users, it’s a drop in the bucket. Think of all the commercials, print ads, and sponsorships that you see daily and you’ll realize that many companies spend millions A DAY. A domain that makes it easier to reach those customers is worth hundreds of thousands, if not millions of dollars in saved advertising expenditure. It is also a great way for a new company to instantly become recognizable in the chaos of what is presently very spread out marketing channels. While I’m not saying that companies should go out and spend a million dollars on a domain, what I am saying is that companies have the financial ability to get a name that they see best serves their marketing purposes.

Take a look at a few of the corporate US marketing budgets from 2010 and tell me if you think a domain purchase is going to cause an impact on their financials. You may not even find out how much they spend on a domain because they will consider even a few hundred thousand an inconsequential amount and won’t legally have to list it in their corporate reports.

  • Berkshire Hathaway

  • $1,153.6 million

  • American Express Co.

  • $1,294.2 million

  • Anheuser-Busch InBev

  • $1,467.2 million

  • Apple

  • $376.9 million

    AT&T

  • $2,797.0 million

  • Ford Motor Co.

    $1,516.8 million

    General Electric

  • $1,575.7 million

Comments

BUY LOCAL EMPLOY YOUR NEIGHBOR

11/29/2014

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