A FEW HUNDRED THOUSAND DOLLARS IS A DROP IN THE MARKETING BUCKET FOR A LARGE CORPORATION By ShaneCultra
To most people a million dollars is a life changing amount of money. More than they’ll make it 10, sometimes 20 years. To a corporation trying to reach millions if not billions of users, it’s a drop in the bucket. Think of all the commercials, print ads, and sponsorships that you see daily and you’ll realize that many companies spend millions A DAY. A domain that makes it easier to reach those customers is worth hundreds of thousands, if not millions of dollars in saved advertising expenditure. It is also a great way for a new company to instantly become recognizable in the chaos of what is presently very spread out marketing channels. While I’m not saying that companies should go out and spend a million dollars on a domain, what I am saying is that companies have the financial ability to get a name that they see best serves their marketing purposes.
Take a look at a few of the corporate US marketing budgets from 2010 and tell me if you think a domain purchase is going to cause an impact on their financials. You may not even find out how much they spend on a domain because they will consider even a few hundred thousand an inconsequential amount and won’t legally have to list it in their corporate reports.