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Local search lowers the playing field! After this holiday shopping season will you have realized that people can't find you? We can help, but not if you don't ASK? Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns – sometimes dramatically. Despite the available weight of evidence, some multi-location brands and marketers still profess confusion or, more commonly, struggle to operationalize “local search” marketing. You can still grab those customers before the big guys figure it out and get your places. Why wait? The rise of mobile search and smartphone usage makes it especially important to be able to localize campaigns. According to past statements from Google, roughly 20 percent of desktop search carries a local intent but that number rises to 40 or 50 percent in mobile. 
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JD Milburn
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