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And today, Facebook announced a new option for Pages to display to those visitors — the ability to add call-to-action buttons to the top of Pages. The buttons — Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video — can link to any destination on or off Facebook. Dollar Shave Club tested a Sign Up button and was pleased with the results, Brian Kim, the company’s director of acquisition, said in the Facebook blog post announcing the new feature.
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JD Milburn
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