Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger

http://marketingland.com/facebook-is-testing-m-a-siri-like-personal-assistant-within-messenger-140328?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX96u4qW6SxlMI%2F0ER3fOvrPUfGjI4ASsFiMq%2BTFAwTG5toziV8R7fHK816y9AQWxXm


M is coming,

Facebook announced today that it is working on a personal assistant service called M. The service within Facebook’s Messenger application will answer user queries and provide recommendations for gifts for friends, places to dine, et cetera.

That’s territory already covered by rival personal assistants like Apple’s Siri, Microsoft’s Cortana or Google’s Google Now, but Facebook says M take it several steps farther and actually complete tasks for users.