1. Mobile Search Will ExplodePredicted for the first time all the way back in 2008, the mobile explosion continues to happen. According to a recent BrightEdge report mentioned in Search Engine Journal, mobile traffic now accounts for 57% of all internet searches. But the most incriminating evidence that this trend will only continue is the fact that Google will start prioritizing mobile sites over desktop to reflect the change in search traffic.
What does this mean for marketers going forward? Companies in all industries and verticals will need to make the shift to thinking “mobile first”. Because Google deems mobile as more important, your brand needs to see it that way as well. This means creating a custom, seamless user experience for your mobile traffic and optimizing all of your content with mobile in mind.
Only 46% of 7.4 billion people on this planet have access to the Internet.The average network speed caps at unimpressive 7Mb/s. More importantly, 93% of Internet users are going online through mobile devices — it becomes inexcusable to not cater to handhelds. Often data is more expensive than we’d assume — it could take anywhere from an hour to 13 hours to purchase 500MB packet (Germany versus Brazil)
Check out Columbus West Travel Center an attractive Mobile Google Knowledge Graph a client of Drop in the Bucket Marketing and Walcott Studio. Maybe you can experience the benefits of over 600 map drive requests per month?