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Enterprise brands with hundreds or thousands of locations most likely have an excellent SEO team, either in-house or agency-based, at the national/international level. However, it is the brand’s local assets that drive 85% of consumer interactions. While there is some trickle-down benefit of a strong brand presence to the local level, it really takes a concerted local SEO effort to achieve search visibility and conversions from search to in-store traffic for each location.
Multi-location SEO requires that the brand empower local managers with access to the technology and expertise to keep local listings up to date, publish engaging local content, evaluate local performance, and more. Brands also need access to tools and reporting from the local level, to improve SEO across the chain. |
Archives
February 2024
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