“Amazon, Walmart and other shopping monopolies are swallowing the retail business whole. Americans spent a record $7.9 billion online on Cyber Monday, up more than 19 percent from last year’s totals, making it the largest digital shopping day of all time in the U.S. according to Adobe Analytics. Black Friday, on the other hand, had sales drop nine percent in physical stores.” (Dixon, n.d.)
Amazon destroys your local movie theatre, now it is going after your grocer, it already has most of your services and products. Do they pay taxes locally or even in your State? Time to get competitive by becoming Community Search Engine Optimized. Is that a website? Is that a Facebook Page? Is that a Google Page? It is the information your community sends out and tells the world. It is content that drives customers, employees, homeowners, and more to your area to make digital awareness of your area attractive.
Thief River Falls, Minnesota is a beautiful community but are they telling people that?
What is your area saying? “Why should it not be popular? Shopping online is fast, easy and affordable.” (Dixon, n.d.) “More accessibility on the internet has discouraged consumers from going out to local businesses. So-called “brick and mortar” business that once defined the downtowns of small towns and big cities alike are becoming less practical. Many see the idea of the department store as a symbol of the analog past.” (Dixon, n.d.)
“This creates a negative relationship between business and corporations. The more people buy outside of their communities the less the community retail has to stock their shelves. This leads to more people buying online and less money sent back to their community where revenue is circulated back to improve the community.” (Dixon, n.d.)
“Support your local businesses. I promise shipping is free.” (Dixon, n.d.)
Enterprise brands with hundreds or thousands of locations most likely have an excellent SEO team, either in-house or agency-based, at the national/international level. However, it is the brand’s local assets that drive 85% of consumer interactions. While there is some trickle-down benefit of a strong brand presence to the local level, it really takes a concerted local SEO effort to achieve search visibility and conversions from search to in-store traffic for each location.
Multi-location SEO requires that the brand empower local managers with access to the technology and expertise to keep local listings up to date, publish engaging local content, evaluate local performance, and more. Brands also need access to tools and reporting from the local level, to improve SEO across the chain.
Don't look naked like Thief River Falls, Minnesota. Hire us to do your City, Town Digital Economic strategy.
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February 2024
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Drop in the Bucket Marketing
255 Division Street, Platteville, WI 53818
608-957-6080
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Drop in the Bucket Marketing
N6465 Orchard Heights Road
Delavan, WI 53115
507-573-1017
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