If it looks good on the web, we act.
Though search and social both cater to a massive, highly engaged user base, they tend to serve very different purposes along the consumer’s path to conversion.
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences.
Brands and areas are accelerating the expansion of their digital footprint, charting new territory, and inching ever closer to their audiences.
“There are two equalizers in life: the Internet and education. The Internet of Things will be bigger than the Internet. Market transitions wait for no one.”
John Chambers Cisco
Visuals have power.
They can change conversations, move markets, spark buying decisions. Brands speak in visuals to consumers, and consumers speak in visuals with each other.
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