Having a local business Page on Facebook is a necessity for many reasons. Greater exposure in your local market, the ability to reach a highly targeted audience and driving more traffic to your website would be just three of them. To give your local business Page even greater authority, Facebook rolled out verified badges at the start of October. Initially the badges are only available for business Pages in the US, Canada, UK, Australia and New Zealand.
Why verify your local business Facebook Page?Sometimes a local business can appear to have multiple Facebook Pages so the new verified badge will help people find the right Page. According to a Facebook product marketing manager for Pages
“At scale there will inevitably be duplicates and multiple entries for the same business. So this is one way businesses can make it easier for people to make sure that they are finding and communicating with the right Page.”
After all, there are close to 45 million business Pages on Facebook so there are undoubtedly a few duplicates around! Reports also suggest that Verified Pages will show up higher in search results on Facebook. This could be a really important point as Facebook continues to develop its search facilities.
Nick Rink is a great resource.
Drop in the Bucket Marketing can assist with this and many other items or recommend a professional in your area.