SmallBiz Owners Rank Assistance with Social Media Marketing #1 Need Which marketing activities do small businesses believe they need the most help with? Social media marketing is #1. As of 2012, 66 percent of small B2C businesses and 47 percent of small B2B companies in the United States identified social media marketing as an area where they could use extra support. United States; Small businesses; 728 respondents; April 24, 2012 to May 8, 2012 Source: Constant Contact
Almost all case studies and market research is done on behalf of Fortune 500 companies. Successful PR, Marketing, and SEO agencies primarily serve larger corporations. They then use these studies to advise small businesses even though they should know that what works for Coca-Cola or Nike is NOT necessarily a good strategy for even the largest small businesses.
The best market research and case studies are beyond the ability of most small business owners or managers to understand. Marketing Pilgrim, MECLabs, Marketing Experiments, and Hubspot all produce exceptional research – but this untapped market I’m talking about does not read it and never will.
Small business owners are busy running their businesses. Many of them are new to using the Internet and may barely use email or a cell phone. They do not have the time or resources to learn to do what they need done.
Bloggers have spent the last 4-5 years honing what have turned out to be complex skills ranging from SEO to optimizing Local Search Directory Listings to content creation. Even after investing hundreds to thousands of hours they still have much to learn.
Just as larger businesses are NOT the primary users of services like UBL, Knowem, and Alerti – the agencies they hire are – smaller businesses are not going to be who actually uses your services. They do not know how and most of them are not likely to be willing to learn.
Agencies exist and deliver most of your business to you because business managers and owners are willing to pay to have someone else handle these challenges.
So let Drop in the Bucket Marketing help you!