Are you keeping an eye on your on-line presence? You could be losing business by a bad review or someone changing your store hours, posting photos, etc.
With everyone using smart phones to find products that they are in the market for, for example: restaurants, coffee houses, clothes, etc. It is important to know what people are reading about your business.
It is important to claim your business profile yourself or have a firm do it for. This is the new form of 'word of mouth' advertising. It can be used to hurt your business or expand it.
Here is a link to both examples.
Here are some screen shots of two different on-line presences.